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PHARMACYPULSE — a service of ByondRx, Inc.

Privacy Policy

Community Pharmacy Transparency Platform

Effective Date: September 3, 2026

1. Introduction and Scope

This Privacy Policy explains how ByondRx, Inc. ("ByondRx," "PharmacyPulse," "we," "us," or "our") collects, uses, discloses, and protects information in connection with the PharmacyPulse website, mobile experiences, and related services (collectively, the "Service"). PharmacyPulse is a community-driven pharmacy transparency platform that publishes patient-reported ratings on prescription fulfillment, wait time, and empathetic care so that people can make more informed decisions about where to fill a prescription.

This Policy applies to visitors, registered users, and pharmacy partners who interact with the Service. It does not apply to the internal systems of any pharmacy, health plan, or other third party, even where the Service links to or displays information about them.

Important: PharmacyPulse is not a pharmacy, a healthcare provider, a health plan, or a HIPAA "covered entity" or "business associate." We do not create, receive, maintain, or transmit information on behalf of a covered entity for treatment, payment, or health care operations, and the information we collect through user reviews is not "protected health information" under HIPAA. Section 3 below explains how we nonetheless treat health-adjacent information with heightened care.

2. Information We Collect

2.1 Information You Provide Directly

  • Account information: name, email address, zip code or approximate location, password, and preferred language (English/Spanish).
  • Structured post-visit reports: your rating and narrative responses regarding prescription fulfillment outcome, wait time, and empathetic care for a specific pharmacy visit.
  • Free-text reviews, photos, and any other content you choose to submit.
  • Communications with us, including support requests, pharmacy-partner inquiries, and survey responses.
  • If you register a pharmacy business account: business name, address, license or registration identifiers you choose to provide, and the identity of authorized representatives.

2.2 Information Collected Automatically

  • Device and log data: IP address, browser type, operating system, device identifiers, referring URLs, and timestamps.
  • Usage data: pages viewed, searches performed, listings viewed, and interactions with review and rating features.
  • Approximate location derived from IP address or zip code you provide, used to return geographically relevant pharmacy results.
  • Cookies and similar technologies as described in Section 6.

2.3 Information From Other Sources

  • Publicly available information about pharmacies (name, address, hours, license status) compiled to build and maintain listings.
  • Information a pharmacy partner submits when responding in writing to a review, or when claiming and managing a listing.
  • Aggregated or de-identified information we may receive from research or analytics partners.

3. Health-Adjacent Information: How We Handle It

Because PharmacyPulse reviews relate to pharmacy visits, some users choose to describe personal health circumstances in free-text reviews (for example, naming a condition or medication). We strongly discourage including this level of detail, and our submission flow prompts users to describe their experience (fulfillment, wait, and courtesy) without naming specific medications, diagnoses, or dosages.

If a user nonetheless includes sensitive health details in a public review, that content is treated as user-generated content under this Policy and our Terms and Conditions, not as medical records. You are solely responsible for what you choose to disclose publicly. We reserve the right, but do not assume an obligation, to redact or remove personally identifying medical detail from public-facing content as part of our content moderation process described in the Terms and Conditions.

We do not sell information that reveals a specific diagnosis, prescription, or treatment history, and we apply additional internal access restrictions to any such content that is submitted.

4. How We Use Information

  • Operate, maintain, and improve the Service, including the confidence-scoring model used to summarize pharmacy performance.
  • Publish aggregated ratings and, where you elect to post publicly, your review content.
  • Communicate with you about your account, submissions, and service updates.
  • Detect, investigate, and prevent fraud, fake reviews, and other misuse, including through our three-tier moderation process.
  • Support pharmacy partners in responding to reviews and understanding aggregate, de-identified performance trends.
  • Develop de-identified or aggregated data products, including outcomes-data offerings for pharmacies, payers, employers, and manufacturers, consistent with Section 5.
  • Comply with legal obligations and enforce our Terms and Conditions.

5. How We Share Information

5.1 Public Display

Reviews, ratings, and any display name or profile information you choose to make public are visible to other users and to search engines, unless you submit a report through a private or confidential channel we may offer.

5.2 Pharmacy Partners

Pharmacy partners can see the reviews and structured ratings submitted about their location so they can respond in writing, consistent with the transparency mission of the Service. We do not share your account credentials, private contact information, or precise location with pharmacy partners without your consent.

5.3 Service Providers

We share information with vendors who perform services on our behalf, such as hosting, analytics, customer support, and communications, under contractual confidentiality and data-protection obligations, including execution of a Business Associate Agreement or equivalent data-protection addendum where a vendor's role warrants it.

5.4 Third-Party Mapping, Geolocation, and Pharmacy-Directory APIs

PharmacyPulse integrates with third-party application programming interfaces ("APIs") to power core features of the Service. We share only the categories of information necessary for each integration to function:

  • Mapping and geolocation API providers (for example, a Google Maps Platform–type mapping service): the zip code or address you enter, IP-derived approximate location, and your search query, so the Service can render a map and return geographically relevant pharmacy results.
  • Pharmacy directory and licensing data providers (for example, state board-of-pharmacy license databases, the NPI registry, and chain-pharmacy location feeds): the search parameters needed to look up a pharmacy's name, address, hours, and license status. We do not send your name, account identifier, or contact information to these providers.
  • Payment processor (for Pharmacy Partner subscriptions described in our Terms and Conditions): billing name, billing address, and payment method details needed to process a subscription payment. We do not store full payment card numbers on our own systems.

These providers act as our service providers or processors and are contractually restricted from using the shared data for their own independent purposes. Each provider's own privacy notice governs its handling of information once received, and we encourage you to review it for details specific to that provider.

5.5 Aggregated and De-Identified Data

Consistent with our published monetization roadmap, we may compile aggregated or de-identified data (for example, pharmacy-level fulfillment-rate trends) and license it to payers, employers, pharmacy operators, or manufacturers. Data shared in this manner is not reasonably capable of being linked back to an individual reviewer.

5.6 Legal, Safety, and Business Transfers

  • To comply with law, legal process, or governmental request.
  • To protect the rights, property, or safety of PharmacyPulse, our users, or the public.
  • In connection with a merger, financing, acquisition, or sale of assets, subject to standard confidentiality protections.

We do not sell personal information to third parties for cross-context behavioral advertising, and we do not share precise geolocation data with advertisers.

6. Cookie Notice

This Cookie Notice explains how PharmacyPulse uses cookies, local storage, and similar tracking technologies (collectively, "cookies") when you visit the Service, and the choices available to you.

6.1 What Cookies Are

Cookies are small text files placed on your device that let a website recognize your browser, remember information about your visit, and, in some cases, track your activity across sites. We also use comparable technologies such as local storage and pixel tags, which this Notice refers to collectively as "cookies."

6.2 Categories of Cookies We Use

Category Examples Purpose
Essential Session ID, authentication token, load-balancing cookie Required to sign in, submit a review, and keep the Service secure and functional. Cannot be disabled without losing core functionality.
Functional Language preference (English/Spanish), zip code/location entered by you Remembers your preferences so you don't have to re-enter them on each visit.
Analytics First-party usage-analytics identifier Helps us understand aggregate usage patterns (e.g., which searches or listings are viewed) so we can improve the Service.

We do not use advertising or cross-context behavioral-advertising cookies, and we do not permit third parties to place such cookies through the Service.

6.3 Third-Party Cookies

Certain service providers who support hosting, analytics, and error monitoring may set their own cookies when you use the Service, subject to their own privacy practices and our contractual confidentiality and data-protection requirements. We do not authorize these providers to use Service data for their own advertising purposes.

6.4 Managing Your Cookie Preferences

  • Browser controls: most browsers let you block or delete cookies through their settings menu; blocking essential cookies may prevent you from signing in or submitting a review.
  • Cookie banner: on your first visit, you can accept or decline non-essential (functional and analytics) cookies through our cookie banner; you may change your choice at any time through the "Cookie Preferences" link in the Service footer.
  • Mobile device settings: mobile operating systems provide controls to limit ad tracking and reset device identifiers, though these primarily affect third-party advertising, which we do not use.

We do not currently respond to browser "Do Not Track" signals because no common industry standard for such signals has been adopted.

7. Your Choices and Privacy Rights

7.1 Access, Correction, and Deletion

You may access and update most account information directly in your account settings. You may request deletion of your account and associated personal information by contacting us as described in Section 12. Public reviews may be retained in de-identified or aggregated form after account deletion to preserve the integrity of pharmacy ratings, unless applicable law requires full deletion.

7.2 California Residents

If you are a California resident, the California Consumer Privacy Act, as amended by the California Privacy Rights Act ("CCPA"), gives you the right to know what personal information we collect, to request deletion or correction, to opt out of the sale or sharing of personal information (we do not sell or share personal information as those terms are defined by the CCPA), and to non-discrimination for exercising these rights. The categories of third parties with whom we share personal information for business purposes are described in Section 5, including service providers, mapping and geolocation API providers, pharmacy directory data providers, and payment processors. You may submit a verifiable request using the contact information in Section 12 or by asking a representative you have authorized to submit it on your behalf.

7.3 Other U.S. State Rights

Residents of other states with comprehensive privacy laws (including, as applicable, Colorado, Connecticut, Utah, Virginia, and others) may have similar rights to access, correct, delete, and obtain a portable copy of their personal information, and to opt out of targeted advertising, sale, or certain profiling. We honor applicable requests consistent with each state's law.

7.4 Marketing Communications

You may opt out of promotional emails using the unsubscribe link in each message. You cannot opt out of transactional or account-related messages necessary to operate the Service.

8. Data Retention

We retain personal information for as long as your account is active and as needed to provide the Service, comply with legal obligations, resolve disputes, and enforce our agreements. Public review content may persist in aggregated or de-identified form to preserve historical pharmacy performance data even after an individual account is deleted.

9. Data Security

We use administrative, technical, and physical safeguards designed to protect information against unauthorized access, alteration, disclosure, or destruction, including encryption in transit, access controls, and vendor due diligence. No method of transmission or storage is completely secure, and we cannot guarantee absolute security.

10. Children's Privacy

The Service is not directed to individuals under 18, and we do not knowingly collect personal information from children. If we learn that we have collected personal information from a child under 18 without appropriate consent, we will delete it.

11. Language Availability

This Policy and the Service are available in English and Spanish, consistent with our Spanish-language locator toggle and our commitment to California's Spanish-speaking community. If there is a conflict between the English and Spanish versions, the English version controls, except that, as required by California Civil Code Section 1632, the Spanish-language version controls for a California consumer with whom the transaction was negotiated primarily in Spanish. We maintain the Spanish translation in step with the English version and will update both when this Policy changes.

12. Contact Us

If you have questions about this Policy or wish to exercise a privacy right, contact us at:

ByondRx, Inc. / PharmacyPulse — Attn: Privacy

Email: privacy@pharmacypulse.co

Website: pharmacypulse.co

13. Changes to This Policy

We may update this Policy from time to time. If we make material changes, we will provide notice through the Service or by other reasonable means before the change takes effect. The "Effective Date" above reflects the last update.

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